Portrait #16 : Ariane de Béchade
Portrait of Ariane de Béchade, co-founder of Imparfaite!
Imparfaite invited us to its Vintage Fair to celebrate spring. On this occasion, Ariane de Béchade granted us an interview in which she shared her passion for vintage! Her eye for finding the rare pearl led her to launch an entrepreneurial adventure by creating Imparfaite, the digital platform for vintage clothing and accessories. We guarantee that this portrait will convince you to switch to responsible fashion!
Hello Ariane, how are you? Can you tell us more about your background?
Hello Herbarium! Very well thank you, our Vintage Fair is in a few days, I can't wait! After two years of preparatory classes and a business school, I started my first internships at Chanel and then Yves Saint Laurent, where I got my first contract in product development. I then moved to Lanvin, where I worked for 5 years alongside Alber Elbaz and Elie Top, as a product manager for jewellery and accessories. I was able to discover the creation of a collection, from the idea to the fashion show.
Where does this passion for vintage fashion come from?
I grew up in London where I was already pacing the charity shops as a child in search of the rare pearl. This passion has remained, and has become even stronger with age. It's hard to move on when you're used to wearing unique pieces!
Can you tell us about the creation of Imparfaite with Camille? What was the trigger that pushed you to create this marketplace?
After Alber Elbaz left Lanvin, I decided to leave the company. I needed to take stock of my early career. Then I took Camille, one of my best friends, to my favourite vintage boutiques and introduced her to this world that I have loved since I was a child. Camille called me back two weeks later and told me that this universe, my eye for finding the rare pearl, should exist online for all the girls like her, who don't have the patience to hunt in shops. Imparfaite was therefore born to make these vintage treasures accessible to all, to finally meet our common need for more beautiful, unique and sustainable fashion, but without breaking the bank.
Why did you choose the name Imparfaite?
Imperfect because we all are, and that makes us unique. Just like a vintage piece, a different coloured button on a blazer, a perfecto slightly worn at the elbows. A vintage piece comes with its own history, to live a new life with us. Imperfect too, because we love everything that is imperfect.
Can you tell us about the Vintage Fair that you organise?
The platform comes to life for the third time over a weekend on April 2 and 3! We're bringing together the top 30 sellers on the platform, with over 8000 unique vintage pieces to celebrate spring.
What do you think is the must-have vintage piece for spring?
A pretty white cotton blouse, to wear open, with jeans, Jane Birkin style. A spring uniform!
With Imparfaite, you campaign for a more responsible lifestyle, how does this apply to your daily life?
Eco-responsibility is present in my daily life. First of all with fashion, of course, I only buy vintage pieces (i.e. pieces that are more than twenty years old). In my food, I only buy organic, local and seasonal food, I use glass containers and bulk food and I have a compost in my garden. And I do everything by bike! I'm not perfect, but I try to do my best to limit my carbon footprint.
"At Imparfaite, each piece is unique, each one has a different style, a different story."
What is your favourite herbarium and/or bouquet?
I love the Agape bouquet, a symbol of bonté. Its pink and soft colours are very feminine! Among your herbariums, I love the letters in white tones, which I would like to see in my daughter Pia's room!
Is your interior decoration made up of vintage pieces?
I have almost only vintage pieces in my home. The charm of a vintage vase, the beauty of the wood of an old table... It's like with clothes, I've never found anything new that can match the beauty of the materials and styles of the time. It also allows me to be sure to buy as eco-responsible as possible, as the manufacturing conditions of today's furniture are as dubious as the fashion.
What role do plants and nature play in your daily life?
Plants are very important in my life, but I am not rigorous enough to make a green plant survive. I have therefore opted for an interior that is 100% dried flowers, I put them everywhere in small touches. They don't need any Care, it's a real pleasure!
What is your favourite flower? Why do you ask?
I love the mimosa in February, what a joyful shot of yellow in the winter! They were particularly beautiful this year.
A mantra you always have in the back of your mind?
"Buy less, choose well" by Vivienne Westwood.
What advice would you give to people who would like to embark on an entrepreneurial adventure?
Don't wait too long before starting, even if it means starting with something imperfect and perfecting it over time.
Any Instagram accounts you'd like us to discover?
I love @messynessychic who takes pictures from her balcony of complete strangers in Paris!
For an upcoming Herbalover portrait, who would you recommend?
My stylist friend Marie-Victoire de Bascher who has an endless imagination and a sublime pencil line! We met at Yves Saint Laurent, then at Lanvin, and we've been together ever since.